Start simple, but don't forget scraping

Google optimization is based on the premise that the more people that like to your website, the more valuable it must be and the higher ranking it deserves in search results. Search engine optimization (SEO) is the work involved to improve a website and promote it to increase visibility on …

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Fresh ideas on how to improve your local search

Now, we have to create high-quality content that attracts authentic links. Keywords are one of the main ways in which we help Google understand what our pages are about. In my experience, poorly optimised images are one of the biggest factors behind a slow page speed. I'm not a big …

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Small but important things to observe about web 2.0

An outside agency often costs less when compared to less efficient inhouse facilities. It appears that when attempting to improve search engine ranking for a web-site, a position in the top six of the search engine results page has never been more important. Even web pages that currently have a …

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Incorporate white space to break up page elements.

Most SEO firms will tell claim it takes 4 to 6 months to start seeing results. It varies wildly but that's generally in the ballpark for most projects. Note that SEO results are cumulative & escalate over time. If you're getting positive results after 6 months these will compound after 12 …

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How to deal with link research

Buttons, links and image file names should contain keywords instead of computer generated text, lengthy and hard to index. The algorithm applies to only individual pages, not entire websites. A holistic approach to organic growth often requires buy-in from internal stakeholders that may have little previous experience, or even worse …

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Cracking the non reciprocal links code

Post your content on social media platforms such as Twitter, Facebook and Google+ - this will give your outbound links a wider coverage and the likelihood that it will get shared by others and seen by your intended target audience. Study your niche (a.k.a. know your target audience!) and …

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What everyone ought to know about offsite SEO

We can judge a site visually in as little as 50 milliseconds. And when performing a task, we focus on that and become blind to anything else. While blogs might be a great way to position yourself as an expert, they have a way of producing challenging feedback. Content is …

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Make meta tags a priority

Getting free hits from organic results can minimize or eliminate the need to use PPC campaigns. Today, there aren't a lot of free methods left to get organic traffic. Plus, for those that do exist, they often require an incredible amount of technical knowledge. Although search engines can read text …

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Random musings on duplication

The obvious engagement related thing is social media. Check some social platforms, starting with Facebook and Twitter and Instagram to see if your desired audience is present on these platforms. RankBrain is Google's machine learning artificial intelligence system that's used to help provide the best search results for users. It …

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Are visitors willing to link to you based on your LSI profile?

Both search engines and readers like frequently updated websites. Although you will find hundreds of researchers who indicate the best time and days to publish your content, it's more important to simply be consistent with your publishing and to publish about the same amount of content each week. Content marketing …

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Measure and Improve by paying attention to googlebot crawlers

Consumer-generated advertising works best when targeted to current customers and customers who have high levels of brand loyalty. If you are new in the business then remember that the big guns are already optimizing for the most popular keywords and you don't stand a chance for those keywords. Hence, choose …

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One element of your strategy should look at authority sites

No images, 500 words or less and a random link to a site. As Panda updates keep rolling out, the focus has switched from content farms and scraper sites to websites that offer "thin" content - content that's full of keywords and copy, but light on any real information. Many global …

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The untapped goldmine of static pages

Watch out for tools that attempt to capriciously control your future, like how some CDN's hijack one's link-juice via overzealous subdomains. If these things happen to you, it's unfortunate, but you can report violations with terms of service easily for either paid or organic issues to the engines themselves. Hopefully …

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Types of site changes brought on by webmaster tools

From an organizational perspective, when an entire company has not embraced the importance of SEO, you run into problems where you get a developer who goes out and they they code page and then they completely break your canonicals or they obfuscate all the content behind a Javascript script or …

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Why Google algorithms matter

Unlike channels like PPC which can easily be switched on and off SEO isn't so instant. Values frame attitudes and lead to the judgments that guide personal actions. I cover everything you need to know about outsourcing later in this book so take a deep breath and relax. Have you …

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