Take a customer focused approach to SEO

The technical side of international e-commerce continues to be challenging. Or local businesses that haven't yet dabbled in online marketing? If you want search engines to be a consistent source of new business then you need an search authority to keep you up to speed with the latest developments. Your …

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On a daily basis, nearly 80-90% customers check online reviews before finally purchasing any products. Being seen is important, but you also want to make sure your site is understood the right way. Trying to fit too much into your UK Holidays is bound to leave you feeling rushed and …

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Keep an eye on offsite SEO

It is essentially free digital marketing! Your headlines need to spark interest for it to stand out on the SERPs - enticing users to click through and continue reading the rest of the content. Using a short url makes your web addresses easier to remember. Solid AA Oxon building strategies rely …

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How we improved our 301 redirects in two days

Once you have a solid keyword phrase in mind, you need to make sure the keyword phrase can be easily used in video titles and descriptions. Sometimes you can pick a great phrase then realize it doesn't work well in actual usage. Give your website another run-through with Googlebot as …

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The evolution of penguin algorithm in SEO

You can make sure you have chosen the right SEO phrase to win in two steps. First, think about what you would search for to find that content. We use search every day, but sometimes don't pull on our own experience when writing for SEO. Even if the phrase sounds …

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Useful tips from experts in doorway sites

If you aren't talking about your best content, why should anyone else care? For this reason, it's important that your best SEO content be linked to internally by other pages on your website. Yes, this means you may need to go back and edit some older posts to include links …

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Why most people will never be great at canonical URLs

Keyword research is important because it reveals the exact search phrases that people are typing in to find your product or service. They can indirectly impact your rankings by providing keyword-rich context about your content for the search engines such as Google. For better access to the internet, you could …

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The best advice I've listened to about widgets

If you are planning to own a full-time Internet business, I recommend that you learn how to design the site yourself using one of dozens of programs which are readily available at any software store. Dedicated servers come preconfigured with all sorts of features on Linux or Windows. Have you …

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Perform A/B testing on websites

By outreaching your content to bloggers and industry influencers, you are increasing the chances of getting links back to your site as well as traffic to your content. But as more people caught on to this simple ranking technique, they started stuffing the tag with keywords that weren't relevant to …

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Follow a consistent cadence towards page rank

With that in mind, enabling a CDN is optimal not only for visibility purposes, but for the goal which SEO facilitates: conversions. Unfortunately, what many considered "guest posting" was simply an ugly reincarnation of article marketing; the only difference was the publishers and the extra steps of finding websites open …

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Know Your Referrers

That's right. Most of the minor updates speak for themselves, but for bigger updates, Google needs to use building blocks to complete its construction. If you search on Google for SEO Agency you'll be presented witha plethora of options. Do New Processes have a bunch of old content drafts for …

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Start simple, but don't forget LSI

Rather than analyzing user queries based on the keywords that make them up, Google's algorithm is now sophisticated enough to analyze the intent behind each user query. Brand equity represents a set of characteristics that are unique to a brand. A simple search on Google for SEO specialist will give …

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Make it sufficiently broad in terms of web 2.0

Machines are writing stories and that is often something Google is not a fan of. If your meta description is a duplicate, the user experience in Google will be less. Although page titles might vary, all pages seem the same as all descriptions are equal. SEO is not meant to …

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Reasons why you cannot learn organic links well

Working with so many clients we get access to concrete data on what's working and what isn't. In the vast sea of websites--from e-commerce, media and informational websites to blogs and wikis--most site owners use a basic approach to search engine optimization. They submit their site to more than 200 …

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Start simple, but don't forget scraping

Google optimization is based on the premise that the more people that like to your website, the more valuable it must be and the higher ranking it deserves in search results. Search engine optimization (SEO) is the work involved to improve a website and promote it to increase visibility on …

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Fresh ideas on how to improve your local search

Now, we have to create high-quality content that attracts authentic links. Keywords are one of the main ways in which we help Google understand what our pages are about. In my experience, poorly optimised images are one of the biggest factors behind a slow page speed. I'm not a big …

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Small but important things to observe about web 2.0

An outside agency often costs less when compared to less efficient inhouse facilities. It appears that when attempting to improve search engine ranking for a web-site, a position in the top six of the search engine results page has never been more important. Even web pages that currently have a …

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Incorporate white space to break up page elements.

Most SEO firms will tell claim it takes 4 to 6 months to start seeing results. It varies wildly but that's generally in the ballpark for most projects. Note that SEO results are cumulative & escalate over time. If you're getting positive results after 6 months these will compound after 12 …

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How to deal with link research

Buttons, links and image file names should contain keywords instead of computer generated text, lengthy and hard to index. The algorithm applies to only individual pages, not entire websites. A holistic approach to organic growth often requires buy-in from internal stakeholders that may have little previous experience, or even worse …

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Cracking the non reciprocal links code

Post your content on social media platforms such as Twitter, Facebook and Google+ - this will give your outbound links a wider coverage and the likelihood that it will get shared by others and seen by your intended target audience. Study your niche (a.k.a. know your target audience!) and …

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What everyone ought to know about offsite SEO

We can judge a site visually in as little as 50 milliseconds. And when performing a task, we focus on that and become blind to anything else. While blogs might be a great way to position yourself as an expert, they have a way of producing challenging feedback. Content is …

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Make meta tags a priority

Getting free hits from organic results can minimize or eliminate the need to use PPC campaigns. Today, there aren't a lot of free methods left to get organic traffic. Plus, for those that do exist, they often require an incredible amount of technical knowledge. Although search engines can read text …

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Random musings on duplication

The obvious engagement related thing is social media. Check some social platforms, starting with Facebook and Twitter and Instagram to see if your desired audience is present on these platforms. RankBrain is Google's machine learning artificial intelligence system that's used to help provide the best search results for users. It …

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Are visitors willing to link to you based on your LSI profile?

Both search engines and readers like frequently updated websites. Although you will find hundreds of researchers who indicate the best time and days to publish your content, it's more important to simply be consistent with your publishing and to publish about the same amount of content each week. Content marketing …

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Measure and Improve by paying attention to googlebot crawlers

Consumer-generated advertising works best when targeted to current customers and customers who have high levels of brand loyalty. If you are new in the business then remember that the big guns are already optimizing for the most popular keywords and you don't stand a chance for those keywords. Hence, choose …

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One element of your strategy should look at authority sites

No images, 500 words or less and a random link to a site. As Panda updates keep rolling out, the focus has switched from content farms and scraper sites to websites that offer "thin" content - content that's full of keywords and copy, but light on any real information. Many global …

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