Perform A/B testing on websites

By outreaching your content to bloggers and industry influencers, you are increasing the chances of getting links back to your site as well as traffic to your content. But as more people caught on to this simple ranking technique, they started stuffing the tag with keywords that weren't relevant to …

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Make it sufficiently broad in terms of web 2.0

Machines are writing stories and that is often something Google is not a fan of. If your meta description is a duplicate, the user experience in Google will be less. Although page titles might vary, all pages seem the same as all descriptions are equal. SEO is not meant to …

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Reasons why you cannot learn organic links well

Working with so many clients we get access to concrete data on what's working and what isn't. In the vast sea of websites--from e-commerce, media and informational websites to blogs and wikis--most site owners use a basic approach to search engine optimization. They submit their site to more than 200 …

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Incorporate white space to break up page elements.

Most SEO firms will tell claim it takes 4 to 6 months to start seeing results. It varies wildly but that's generally in the ballpark for most projects. Note that SEO results are cumulative & escalate over time. If you're getting positive results after 6 months these will compound after 12 …

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What everyone ought to know about offsite SEO

We can judge a site visually in as little as 50 milliseconds. And when performing a task, we focus on that and become blind to anything else. While blogs might be a great way to position yourself as an expert, they have a way of producing challenging feedback. Content is …

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Are visitors willing to link to you based on your LSI profile?

Both search engines and readers like frequently updated websites. Although you will find hundreds of researchers who indicate the best time and days to publish your content, it's more important to simply be consistent with your publishing and to publish about the same amount of content each week. Content marketing …

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The untapped goldmine of static pages

Watch out for tools that attempt to capriciously control your future, like how some CDN's hijack one's link-juice via overzealous subdomains. If these things happen to you, it's unfortunate, but you can report violations with terms of service easily for either paid or organic issues to the engines themselves. Hopefully …

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