Why I hate comment spam

In the olden days, Google regarded underscores as part of the word, and dashes as separators (as a space, in effect; Starting with SEO, what you want to achieve is a headline that will rank well and earn a high click-through rate. The overwhelming aim here is for a searcher …

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Nailing the keyword combinations on your web site

To accomplish this, you can use the old technique of URL rewriting. Don't get fooled by those agencies that offer 100% guarantee to get your website amongst the top results in a short time. The only one who can do this are Search Engines (which you can't fool) themselves. Are …

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Useful tips from experts in doorway sites

If you aren't talking about your best content, why should anyone else care? For this reason, it's important that your best SEO content be linked to internally by other pages on your website. Yes, this means you may need to go back and edit some older posts to include links …

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Why most people will never be great at canonical URLs

Keyword research is important because it reveals the exact search phrases that people are typing in to find your product or service. They can indirectly impact your rankings by providing keyword-rich context about your content for the search engines such as Google. For better access to the internet, you could …

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Make meta tags a priority

Getting free hits from organic results can minimize or eliminate the need to use PPC campaigns. Today, there aren't a lot of free methods left to get organic traffic. Plus, for those that do exist, they often require an incredible amount of technical knowledge. Although search engines can read text …

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Why Google algorithms matter

Unlike channels like PPC which can easily be switched on and off SEO isn't so instant. Values frame attitudes and lead to the judgments that guide personal actions. I cover everything you need to know about outsourcing later in this book so take a deep breath and relax. Have you …

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