Make meta tags a priority

Getting free hits from organic results can minimize or eliminate the need to use PPC campaigns. Today, there aren't a lot of free methods left to get organic traffic. Plus, for those that do exist, they often require an incredible amount of technical knowledge. Although search engines can read text …

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Why Google algorithms matter

Unlike channels like PPC which can easily be switched on and off SEO isn't so instant. Values frame attitudes and lead to the judgments that guide personal actions. I cover everything you need to know about outsourcing later in this book so take a deep breath and relax. Have you …

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