Fresh ideas on how to improve your local search

Now, we have to create high-quality content that attracts authentic links. Keywords are one of the main ways in which we help Google understand what our pages are about. In my experience, poorly optimised images are one of the biggest factors behind a slow page speed. I'm not a big …

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How to deal with link research

Buttons, links and image file names should contain keywords instead of computer generated text, lengthy and hard to index. The algorithm applies to only individual pages, not entire websites. A holistic approach to organic growth often requires buy-in from internal stakeholders that may have little previous experience, or even worse …

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Types of site changes brought on by webmaster tools

From an organizational perspective, when an entire company has not embraced the importance of SEO, you run into problems where you get a developer who goes out and they they code page and then they completely break your canonicals or they obfuscate all the content behind a Javascript script or …

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