The untapped goldmine of static pages

Watch out for tools that attempt to capriciously control your future, like how some CDN's hijack one's link-juice via overzealous subdomains. If these things happen to you, it's unfortunate, but you can report violations with terms of service easily for either paid or organic issues to the engines themselves. Hopefully …

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Types of site changes brought on by webmaster tools

From an organizational perspective, when an entire company has not embraced the importance of SEO, you run into problems where you get a developer who goes out and they they code page and then they completely break your canonicals or they obfuscate all the content behind a Javascript script or …

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Why Google algorithms matter

Unlike channels like PPC which can easily be switched on and off SEO isn't so instant. Values frame attitudes and lead to the judgments that guide personal actions. I cover everything you need to know about outsourcing later in this book so take a deep breath and relax. Have you …

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