Be careful not to include links within content that lead directly to the desktop or mobile version of a page. Even if the user will be switched to the correct URL based on their device, Google sees these types of links as a bad user experience. taking into account the …

The sitemap may help, but you have no guarantee whether or when the search engines will use it. We use Google Sheets to track overall keyword count, changes in ranking for our top keywords (by volume and position), and ranks for target landing articles. Life insurance products such as renew …

A more technical topic, most sites can review and optimise their URLs, especially when creating new pages. Making URLs short, readable and keyword-subject-rich is a simple way to make the most of them. This tool is used for instant communication, and it lets you make calls instantly without any delay …

If you manage their social media presence or syndicate content there, you can claim responsibility for the social traffic as well. However, usually companies contemplate them individually, and a joint tactic is never applied. For a fun family day out, take a look at things to do in Hull this …

There is still a correlation between high rankings and the amount of backlinks, but this trend will continue to decrease moving forwards. Action-oriented advertising takes place in the business-to-business sector. I'm on the lookout for SEO specialist . apart Article Leads Google is its interface. Marketing professionals make sure all emails …

Post your content on social media platforms such as Twitter, Facebook and Google+ - this will give your outbound links a wider coverage and the likelihood that it will get shared by others and seen by your intended target audience. Study your niche (a.k.a. know your target audience!) and …

Getting free hits from organic results can minimize or eliminate the need to use PPC campaigns. Today, there aren't a lot of free methods left to get organic traffic. Plus, for those that do exist, they often require an incredible amount of technical knowledge. Although search engines can read text …

Both search engines and readers like frequently updated websites. Although you will find hundreds of researchers who indicate the best time and days to publish your content, it's more important to simply be consistent with your publishing and to publish about the same amount of content each week. Content marketing …