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On a daily basis, nearly 80-90% customers check online reviews before finally purchasing any products. Being seen is important, but you also want to make sure your site is understood the right way. Trying to fit too much into your UK Holidays is bound to leave you feeling rushed and …

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Start simple, but don't forget LSI

Rather than analyzing user queries based on the keywords that make them up, Google's algorithm is now sophisticated enough to analyze the intent behind each user query. Brand equity represents a set of characteristics that are unique to a brand. A simple search on Google for SEO specialist will give …

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