Using broken links to build quality backlinks is not a new strategy: it is an age old, tested, and proven link-building strategy that shows no sign of fizzling out. One approach is to add the "noindex,nofollow" meta robots or X-robots tag, remove the entire site from search engines' indexes …

Working with so many clients we get access to concrete data on what's working and what isn't. In the vast sea of websites--from e-commerce, media and informational websites to blogs and wikis--most site owners use a basic approach to search engine optimization. They submit their site to more than 200 …

Get your important words and phrases in there. It's particularly important for links that only contain an image to have descriptive alt text so screen readers and search engines are able to understand what is being linked to. If you're using a rank tracking tool, you may also want to …

No images, 500 words or less and a random link to a site. As Panda updates keep rolling out, the focus has switched from content farms and scraper sites to websites that offer "thin" content - content that's full of keywords and copy, but light on any real information. Many global …

Most major forms of advertising contain visual and verbal or written elements. Focussing on understanding the intent of the user is not only because it helps in getting conversions or click throughs, it is also important for the SEO perspective and provide value to your visitors. It helps in creating …